The small popular Good Luck troll becomes the creative focal point of a new nationwide campaign to raise money for the Cancer Foundation (In Denmark). A large number of popular Danish artists, designers and celebrities have been asked to transform the world-famous Dam Troll into fun and decorative fantasy figurines. The results of this are now available in stores across the country, and for each sold figurine there will be a fixed amount of support directly and uncut to the Danish Cancer Foundation.
The project is named The Good Luck Troll Fundraiser and is a tribute to Thomas Dam, born in Gjøl 100 years ago, who died of cancer in 1989. With this project the family wants to support the research around cancer and to help affected families.